Advocacy

 

CAMPAIGN DEVELOPMENT

If your organization or coalition working to change a policy or practice, the Fruition Coalition can help you organize and strategize about your campaign to improve its effectiveness. Package includes:

  • Collaborative definition of the issue and goals
  • Identification and description of the target audience(s)
  • Identification of partners and allies
  • Development of key messages and talking points
  • Creation of a one-page informational flyer
  • Development of a strategic plan with actions and communications

ISSUE ANALYSIS

Do you need to more deeply understand an issue such as education, food access, or unemployment? The Fruition Coalition will gather, analyze, and describe data resulting in a written report that you can use to educate and persuade stakeholders. Package includes:

  • Identification and clarification of specific research questions
  • Identification of relevant sources of secondary data
  • Analysis and presentation of secondary data
  • A literature review to identify relevant published research
  • A detailed, written report with narrative, charts, and graphs

RESEARCH REPORT

Do you have a lot of information, but aren’t sure how to organize and effectively present it? Do you want to use data to make a stronger case, but don’t have the time or interest needed to collect and analyze it? Either way, the Fruition Coalition can help you organize your research project and create a written report that can be used on its own or inserted into proposals and reports to stakeholders. Package includes:

  • Review and organization of primary and/or secondary data that you have already collected
  • Write-up of results with documentation of sources
  • Write-up of additional contextual information to help readers understand the project make sense of the data
  • Full color charts and graphs
  • Unlimited revisions until you are satisfied

WHITE PAPER

A white paper is a report that uses data and stories to communicate a message and promote action. The Fruition Coalition can help your organization develop a white paper to inform the public about an issue as part of an advocacy or public education campaign. Package includes:

  • Issue analysis (as relevant)
  • Review of internal information (as relevant)
  • Creation of a branded, well-designed document that includes narrative, photographs, charts, and graphs

COMMUNITY PROFILE

Do you need detailed background information about a neighborhood or city? The Fruition Coalition’s neighborhood profile includes detailed data with charts and graphs and a narrative description of the community’s history, needs, and assets that can be used to educate funders and other stakeholders. Package includes:

  • Identification of relevant sources of secondary data
  • Analysis and presentation of secondary data
  • Review of available information about the community
  • Identification of community assets and needs
  • Description of community history
  • A detailed, written report with narrative, charts, and graphs

COMMUNITY CHANGE ANALYSIS

Do you need to demonstrate how a neighborhood or city has changed over the years? This Community Change Analysis will provide data, charts, graphs, and narrative to explain these community trends. Package includes:

  • Identification of relevant sources of secondary data
  • Analysis and presentation of secondary data
  • A detailed, written report with narrative, charts, and graphs

COMMUNITY NEEDS ASSESSMENT

Does your organization need to better understand community needs to design a program or create a neighborhood plan? The Fruition Coalition can engage your community to gather original data and also collect and analyze secondary data to create a comprehensive Community Needs Assessment. Package includes:

  • Survey development
  • Facilitation of three focus groups and one public meeting
  • Identification of relevant sources of secondary data
  • Data collection and analysis
  • Review of available information about the community
  • A detailed, written report with narrative, charts, and graphs

SPEECH WRITING

Do you struggle to find the right words? Is preparing to give a speech just as nerve-racking to you as standing in front of an audience? Are you too busy doing the good work of your organization to think about writing a speech? We can help! The Fruition Coalition will work with you to develop an eloquent but straightforward speech that helps you deliver your message and achieve your goals. Package includes:

  • Co-creation of a speech outline to illuminate your key points
  • A unique, powerful speech based on your ideas, goals, and values
  • A practice session (on the phone or over Skype) to make sure the speech feels natural to you

PRESENTATION

Do you want to create a stunning presentation that helps you communicate your message? The Fruition Coalition will create a PowerPoint, Keynote, or Prezi file to support your speech, demonstration, or presentation. Package includes:

  • Development of key messages
  • Photographs and images as needed
  • Creation of a unique, branded presentation to clearly communicate your message
  • An editable file that can be updated and reused

VIDEO SCRIPT

Are you creating a video about your organization, program, or initiative? We can help you deliver a compelling message to your audience. Package includes:

  • Phone or online brainstorming session to develop goals, audience profile, and key messages
  • Development of interview questionnaires (if used)
  • Development of interview responses — either verbatim (if requested) or key talking points
  • Creation of storyboard and original video script
  • Collaboration with producer (if applicable, to the extent requested) to align script with all aspects of production and to advocate for your vision and project goals
  • Unlimited revisions until you are satisfied

EMAIL COPYWRITING

The Fruition Coalition can help with writing email copy to inspire action and support for your initiatives. Package includes:

  • Development of key messages
  • Creation of original content for one email
  • Design of email layout

PRESS PACKAGE

Are you planning a press event to make an announcement? Do you want to get your word out to the public through the media? The Fruition Coalition will work with you to create an attention-getting event that sparks interest. Package includes:

  • One written media advisory
  • One written press release
  • Development of key messages/talking points
  • Creation of press event plan and agenda
  • Up to 10 minutes of speech writing

 

I’m interested – tell me more! Send us an email or call (484) 225-4929 for more information.

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